@JesseStay has a great way of explaining the NO RULES philosophy:

I get so bugged when I see so many people trying to tell me how to write my Twitter stream. Some say I have to have multiple accounts to organize the data. Others say I can’t run ads and my content can’t be promotional in any way. Funny thing is most of those people are promoting something of their own, whether they admit it or not. Personally that doesn’t matter to me.

What matters to me is that I can use Twitter the way I want to. I can write everything in one stream if I want to


Catch the rest of his post here

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