Do You Need A Strategy For Twitter?

@jowyang really gets Twitter and social media in general. I think this post from last year is a must read.

He writes about company strategies and a point of view quite different than me. I think that’s why I enjoy reading his tweets and blog articles.

If you are following the book, this blog and the way @coachDeb and I tweet, you may wonder if we have any strategy.

How about you?

Is there a strategy that you had in place before starting on Twitter?

Is it part of the company plan?

Post your comments here, with your @ handle so we we can quote your in the book

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