How Do You Define Profit in Your Social Media Investment?

We’ve learned that social media is not just a new medium to push messages through.. and that “buy now” links are not just ignored, but hated by users… so how do you make money? What is a profit when you are engaging in social media?

imageOur guest tonight is @TreyPennington Trey is not only one of the smartest, well connected social media speakers I know, he’s also a master at marketing.  If you want to be more successful in everything you do, listen to Trey tell his story and the methods he uses to get messages like yours out to millions

Be sure to log in to the BlogTalkRadio site (free registration) so you can ask question, network with other smart social media users and have some fun!

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@WarrenWhitlock on Blog Talk Radio

Do You Want MEGA Success?

Also on this week’s show, we’ll talk about how our network of givers is demonstrating social media results later this month.

On July 21st, millions of readers will get an email about a book that can change their life forever.

We’ll ask them to order a copy from Amazon.com.. and maybe send another as a gift to a friend.

image_thumb1[4]Ordering a book is easy, inexpensive and can bring a tremendous value on its own, but we know how busy people get.. so we want to make sure they have a reason to buy the book on this day and have assembled more life changing audio downloads, eBooks, courses and SUCCESS information we can from dozens of partners who have their own great content.

The result will be a best seller rank, allow author Barbara Hofmeister to publicize here work at a new level.. and thousands will get the opportunity to connect with new ideas from Barbara and our many partners.

The book is called To Be or Not To Be – The Choice is YOURS! .. More than a motivational book, it can be an action plan that will help you roadmap your life.

Mark your calendar for July 21st. It’s MEGA SUCCESS DAY.. better yet. Go to the MegaSuccessDay Facebook Page now and click the LIKE button to see more exclusive content there.

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Facebook Marketing An Hour A Day Author Joins Us Friday

Our friend @MariSmith book Facebook Marketing: An Hour a Day is out and we thought it was a good time to to a show on Facebook social networking and marketing.

FOR IMMEDIATE RELEASE

Facebook social media marketing expert Mari Smith will appear on this week’s Profitable Social Media radio show with Warren Whitlock and Edward Phillip.

Show host Warren Whitlock said “We started this show when we wrote the first book on Twitter. Mari was with us back in 2008 and started teaching and speaking Facebook about the same time as Deb Micek and I wrote Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Mari is on of the co-authors of the best selling book on Facebook marketing Facebook Marketing an Hour a Day and will join us to answer your questions about Facebook advertising and growing your Facebook social network.

The show will air Friday May 7th at 7 PM Pacific Time.

To network during the show,  log on to http://BlogTalkRadio.com/warren. You can also hear past episodes, register to be seen in the chat session and post a link to your Twitter profile or Facebook page

Facebook Marketing: An Hour a Day (ISBN: 0470569646) is available at bookstores everywhere.

You can also listen to the show live, or hear the archive with this widget.

This is a great time to ask Mari any questions you have about Facebook. The live chat will be open for the show, or you can post as a comment here.

What is YOUR biggest challenge in using Facebook to market your business?

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@UnMarketing Keynote From #Pubcon Mindmap

The Webmaster World conventions are some of the most fantastic opportunities to network and tweet up. The name come from “Conference at a Pub” and while there are educational sessions, the parties and lobby conversations are about the best up there.

Our friend @unmarketing gave the keynote at the Dallas #PubCon. Another friend, @bMassey drew this cool Mindmap. (both are must follows)

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Twitter Intros New Channel for TV and Web (#NAB)

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Twitter is everywhere… even at the old school media show by the National Association of Broadcasters #NAB show here in in Las Vegas this week.

Special Twitter media stories blog has some great case studies and links.

I’ll be covering Social Media, Twitter, Entertainment and Broadcasting from the show this week on this blog, my blog and my best seller book authors blog.

And of course on Twitter

My session is Tuesday Afternoon at 5pm. A complete rundown of Destination Broadband Theater in the Las Vegas Convention Center by Parnassus Group. I’ll be talking about the importance of listening and reciprocity in social media during the Twitter NAB

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A Better Approach To Connecting on Twitter

NOTE: Our radio show “Profitable Social Media” special episode called How to Write a Book that Sells” Listen to the on demand episode on BlogTalkRadio

When I started on Twitter, I reached out to people by finding a person in a conversation with my friends and then clicking on the follow button.

That never seemed like enough.. almost immediately I decided to go one step further.

The get to know a new twitter friend process goes like this:

  1. Click on the name of a person I don’t know from an interesting thread
  2. Read their profile page and look for a  link to their blog or anything that they care about
  3. Read till I find something interesting, copy the URL and Tweet about it
  4. Include the @ handle at the end saying “thanks” and then the handle
  5. Leave a comment if possible on the person’s blog

It wasn’t always blogs, but in the early days, I was there to connect with bloggers, so that was my favorite. I also connected on Facebook or LinkedIn when I could.

It didn’t take long and I had tweets thanking me. Even when I didn’t, I felt great sharing new finds with my friends.

Interspersed with this, and the conversations I had, I’d  often say “Follow @coachdeb. She’s cool” or something like that  (NOTE: that’s pretty close to the first tweet between my future co-author and I).

In January 2009, @micah noticed how many people weren’t spotlighting other like this and suggested we tell others about our friend on Friday. The #FollowFriday (also called #FF for short) hashtag and phenomena was born.

While I often quipped how this was what I did everyday.. I thought it was great that we were sharing that ethos with all the new people coming on Twitter. Trouble was, pretty soon it got very hard to see messages through all the #FollowFriday

In Fall 2009, Twitter added LISTS and @Scobleizer suggested we put our “Tweeps to follow” on lists. I tweeted this several times, and noticed that the fad has died down some, but every Friday, we see plenty of  the tags.

No one wants to complain about the clutter. After all, each tweet is an endorsement. I sincerely appreciate all the people who take time to tell other about me.

An even better alternative…

“Use Follow Friday to Get More Blog Traffic”

In an excellent post today, @ChrisBrogan share an idea that you see used on this post. He suggests that instead of #FollowFriday list tweets, we take a few minutes to write about the people we are suggesting in a blog post, and then tweet the link.

@coachdeb and I saw bloggers talking about bloggers and it was a staple here back in 2008. When I saw @ChrisBrogan’s post, I dropped what I was doing and wrote this article.

I like the style Chris used to with a list and reasons to follow. I like bullet points and numbered lists because they are easy to read and people reading tend to use them as a checklist and are more apt to follow up.

My own style is usually more narrative. So you are seeing my list as I tell this story.

Please, if you haven’t already.. GO BACK and follow all the  people in this list. While you’re at it, try the process I described above.. leave a comment, say something nice, be creative and get in a conversation.

Then, use this on your own blog. Write up who you would like to recommend, and tweet about it.

Extra credit. Pus a Twitter friend and brief description as a COMMENT here. I usually don’t recommend putting URL’s in comments (the exception being when the blogger asks for them) … but TODAY, I WANT YOUR URL COMMENTS.

Tweet about this post so others can try this.

And by the say.. this method isn’t just for Fridays… it works everyday, and works better the more you do it..

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Can Twitter Grow Faster?

Twitter’s announcement of @anywhere signal where they are headed. Out to take over the web. Already on our phones, computers and in our hearts.. how much more Twitter do we want.

Quite a bit, actually. The majority of Twitter users are not using Twitter much, and the majority of web sites and computer users haven’t even adopted Twitter. (Seems unfathomable, but there are many who still say “I just don’t get it”

Some good information out on that today. @Mashable has 5 Twitter Trends to Follow and  Twitter itself is advertising this conference for developers

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Now, I just need to find a way to monetize my Elizabeth Potts Weinstein is Annoying page (follow @ElizabethPW and you’ll see she is not)

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Twitter’s CHO (Chief Happiness Officer)

If you have followed our posts about Good Energy, Happiness, The Validation Movie, and the power of short messages to make someone’s day or even change lives, you have encounter our friend @Iconic88, Twitter self proclaimed CHO.

@Iconic88 has the best quotes, compliments and warm wishes every time we check into Twitter, and claims to have never once tweet a harsh word.

You may not be able to make his public appearance, but do follow him.. and watch the clever video used for his upcoming appearance

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What’s Twitter Planning? Ask @ev

As expected, Twitter is a SXSW this week and @ev has spoken.

Big news is the many blogs and web sites that will be adding the @anywhere platform to allow people to interact without switching to Twitter.

As a Twitter author, I have several apps and windows open at any time and all sorts of plug ins and extensions to share content and comment at every chance I get. I teach this in every class and most every interview. the Twitter Revolution is CONVERSATION.

Great to get this from the big guy himself.. here’s a clip from our friend @WayneSutton showing a conversation with @ev at #SXSW

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Twitter War Between @ThatKevinSmith and @Southwest

Everything it fair game when you live in real time online.

‘Silent Bob’ Aims Twitter Feed At Southwest Airlines. Guess Who’s Winning.

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What Comes After Twitter?

One of the most popular questions we get about Twitter is What’s the next craze?

Here’s Twitter founder Jack Dorsey talking about Square. @Scobleizer called in One of the Top Startups to Watch for 2010

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