Coach Deb Talks Twitter, Tweets, and Cash

There is no reason to hold back. How about some cash for those Tweets? Coach Deb talks below about how to accomplish that as she presents at the Dan Kennedy and Bill Glazer Conference. Enjoy the videos!

See what attendees said about Coach Deb’s LIVE presentation at the Glazer-Kennedy Bootcamp

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Ethan Zuckerman share how you might listen more on Twitter

Fascinating stories, interesting statistics and cool ideas in this TED video

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I’m hard pressed to think of a situation where a business is better off not having an account. I know for sure that ignoring Twitter is just not good policy.

Maybe @CoxCable jumped onto Twitter before they were ready. I’m just guessing that this account is from someone inside Cox Cable. Twitter hasn’t verified the account, and you can see from the activity that they aren’t interacting much

Had the not signed up, we’d not see this.. but would that be an excuse?

Not according to the stream I found when I search for Cox Cable.  The sentiment is decidedly negative. Twitter users are not so much asking for help… mostly complaints or “Cox Sucks” tweets.

Meanwhile, @ComcastCares is perhaps the most oft used example of a big company that benefits from listening on Twitter. And blog post herald great response from other cable companies.

What do you think? Will companies who ignore channels like Twitter survive?

FULL DISCOUSURE: I’m a former happy Cox customer who felt ignored and moved on. When I moved to a new place recently, the customer service encounter was so bad that I looked on Twitter for help. I fully admit that I’d change my views if someone from Cox responded here or on Twitter. (you don’t even have to give me free service)

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Once again, the numbers show fast growth, but show that we are just getting started in this Twitter revolution.

While the majority of people in the US know about Twitter, there is room for enormous growth both in the adotpi0n of Twitter, and actual use.

Watch “Twitter Usage in America 2010” video from Edison Research:

Highlights of the study include:

• Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
• Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
• Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
• 51% of active Twitter users follow companies, brands or products on social networks

The best idea from this came at the end of the video.. a bit of a rant from @webby2001  on how the focus of Twitter apps and training have been on using Twitter and getting a message out… and that the future would be revealed as to how Twitter can improve our lives.

The study did conclude that most Twitter users are not tweeting… just lurking. I think there’s a flaw there.

What do you think?

Will Twitter be used as much as Facebook?

Can Twitter make your life better?

I’ll be watching for your comments here.

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@Biz reveals the current number of Twitter users to be 105,779,710

Of course, that number has changed.. Twitter adds about 300,000 user each day.

For more on Twitter CHIRP conference click here

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Watch for a new Twitter interface coming in a couple of days.

Here’s the latest from TechCrunch

Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets

Earlier this evening, we broke the news that Twitter was about to launch its new ad platform. The news has just been confirmed: moments ago, the New York Times published a report detailing the new platform, which is officially being called “Promoted Tweets”.

Update: AdAge has published a report as well.

Here are the details outlined in the articles:

• As we previously described, the new system serves up ads based on keywords in Twitter search queries.
• Promoted Tweets will appear at the top of the search results page, with small text indicating they were sponsored. The Times piece notes that companies could use this to combat negative tweets (they can place a positive tweet at the top of the page)
• A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it.
• One ad will be shown at a time

  

• Initial ad partners include Best Buy, Virgin America, Starbucks, and Bravo
• Advertisers will be paying on a CPM basis initially, with plans to adjust the model once Twitter can better gauge how people are engaging with Promoted Tweet

Read the full story on TechCrunch and follow @Scolbeizer for updates

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Twitter’s announcement of @anywhere signal where they are headed. Out to take over the web. Already on our phones, computers and in our hearts.. how much more Twitter do we want.

Quite a bit, actually. The majority of Twitter users are not using Twitter much, and the majority of web sites and computer users haven’t even adopted Twitter. (Seems unfathomable, but there are many who still say “I just don’t get it”

Some good information out on that today. @Mashable has 5 Twitter Trends to Follow and  Twitter itself is advertising this conference for developers

Now, I just need to find a way to monetize my Elizabeth Potts Weinstein is Annoying page (follow @ElizabethPW and you’ll see she is not)

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News report from SouthBySouthWest (#SXSW) going on now in Austin TX.

The conference is a must for those at the forefront of social media technology. It’s the show where Twitter really took off.  Follow the action by searching on SXSW.

But be careful, there are some crazy people out there.

Have you seen people obsessed with texting and tweeting where they shouldn’t?

Share your story in the comments below.

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We’ know that Twitter added location geo tagging to the Twitter API a few months back and has been turning on map buttons for some web based viewers.

With all the tweets coming from Gowalla, Foursquare, Yelp and more, there is a lot of data available. This is one report of what we expect to see a lot more of this year:

The New York Times Reports  Foursquare Introduces New Tools for Businesses

Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers.

“We’re trying to give businesses more retention with current customers and the ability to add new customers with specials,” said Mr. Walker.

Foursquare is a service that allows users to share their location with a group of friends from “checking in” to a restaurant, business or other venue when they arrive. The company encourages the businesses to recognize Foursquare users in some fashion, such as a bar awarding free drinks to their most frequent customers.

With the new tool, businesses will be able to see a range of real-time data about Foursquare usage, including who has “checked in” to the place via Foursquare, when they arrived, the male-to-female customer ratio and which times of day are more active for certain customers. Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones.

“If a restaurant can see one of its loyal customers has dropped off the map and is no longer checking in, the owner could offer them incentives to come back,” said Mr. Walker.

There will also be a Staff page available to each business that will allow employees to interact directly with customers using social networks.

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Jeremy Toeman of LIVEdigitally asked “Will Normal Folks Ever Use Twitter?”

His assumption that a rise unused Twitter accounts were people who had abandoned Twitter, not spam or data errors led him to the conclusion that Twitter should take his advice and add some feature to make status updates a game.

Might be something to that.. but the whole post seemed to old school to me.

The assumption appeared to be that Twitter users are just media consumers and some experts have to tailor the experience and tweet the show.

That’s how the corporations who run old media think.

Twitter is the greatest listening tool ever invented.. but it would be foolish to assume that we are getting a mass market here.

And that’s the point… Twitter users (not those looking at it or signing up for an empty account) are past the buzz of “why would I want to know what someone had for breakfast?” and now having real conversations with real people.

Regardless of what else Twitter or others do.. we’re not going to stop talking to our new friends.

Do we really need a point system or badges when we are having a conversation?

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