Over the last 48-hours or so Twitter has been a mess. Following and Follower counts have been all over the board for most Tweeters. And with this comes a valuable lesson. As the dust settles, and Twitter finalizes their database updates, most people are finding a net loss of Followers.
This should be a wake up for you and anyone else who is using ANY New Media social channels like Twitter. The lesson learned is — DO NOT count on any social network to carefully hold and guard your followers, friends or contacts.
Social networks are merely communication channels, not storage vaults
Your main focus must be to leverage these social networks, not hang your hopes on them.
And that means moving people from interaction with you on the social network over to your New Media Marketing Hub that is FULLY under your control. (You do have one don’t you? If not, click here to learn more about the Hub concept.)
Once a person is at your Hub, you can welcome them into your subscriber family, and so much more when it comes to growing your business and boosting your bank account.
All this needs to be done persuasively, influentially and seductively. The move needs to be done without malice or manipulation. And definitely without using any of the deceptive methods of the Black Triad.
If you’re an entrepreneur, a marketer or a sales professional — you MUST take the time and effort to build your contact list separately; and in a way that is FULLY under your control.
That means:
1. An email subscription people can initiate on your New Media Marketing hub. 2. Building a database with off-line contact information (address, phone, etc) so you can employ a click-and-mortar approach to growing your Tribe
If you don’t take these actions, all your time, effort and connections could disappear without warning — literally overnight!
Last month during the 1st TwitCast, we talked about “What’s the use of Twitter?” Including the following topics/conversations:
What is Twitter
What are Hashtags
How to use Summize.com
How Twemes.com can be used
Is Twitter really “more than just chat”?
Can Twitter really useful for business?
& so much more as the community got involved
We had such great participation from the Twitterverse, which made the 1st ever TwitCast a huge success!
Adam Des Autels & Roger Bauer took it to the next level, as Adam helped to reply back to questions and comments as he tracked the conversation on Twemes & then Roger created a great video after it was over explaining the apps we talked about so that you, the Twitter user could make use of the services for your business or personal use on Twitter.
Warren & I (CoachDeb) have a solid belief about the Twitter Handbook. And that is:
The community involvement is what will make the Twitter Handbook a far better published book than if he and I were to sit down and start typing on our own.
Ever since we each joined Twitter - we’ve both learned everything about Twitter - by using it and interacting with the community filled with brilliant minds and wonderful souls - all willing and eager to participate and help one another out - either in sharing the best resources, or by teaching one another whatever they need to know.
This week - we come together again - to talk about Twitter, what it is, and what types of Twitter apps there are that you can start using to enhance your Twitter experience.
We’ll be meeting slightly later than last time in order to accommodate those requests from the West Coast, and down under who couldn’t join us to participate.
Join us if you can participate LIVE! Here are the details of this Blog Talk Radio Show:
Friday June 13, 2008
5pm HI / 8pm PT / 11pm ET
Call (646) 378-1641
Topic: Twitter Applications (AKA: “Twitter Apps”)
What’s YOUR Favoriate App?
REMEMBER - whether you can join us LIVE or not - be sure to: Add your favorite app in the comment box below so we can see which apps are most popular - and perhaps learn about new apps that the community is using and loving so others may learn how to enhance their Twitter experience.
Here’s a recap of how to use Hashtags & twemes which will be important once we begin the conversation announcing the hashtag we’ll use for this chapter of the Twitter Handbook.
Thank you Roger Bauer for creating a great video recap of the TwitCast held last month.
Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the 1st book published on New Media Marketing: Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact Deborah at [
iDebiTV@gmail.com]. Or, share your thoughts & comments below.
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