The Twitter Tweet Button

Twitter.comTwitter released the tweet button. For those with  TweetMeme, or any of the other buttons that have been doing this for some time, it looks like just some extra hassle to make the switch

We’ll get install soon. In the mean time, try it here

But using the Tweet button IS a good idea. Facebook provides the official LIKE button, it’s only right that other do the same.

If acceptance of the button is as widespread as the FB LIKE, it will be even more prevalent.

Sharing data is easy.. and getting easier. Sparking conversation, connection people and building relationships

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Twitter for Non-Twitter Users

This just in from Twitter.

People who don’t use Twitter can now use Twitter.

Fast Follow. Anyone in the US can receive Tweets on their phone even if they haven’t signed up for Twitter. This is a simple way for people to get information they care about in real-time. For example, let’s say you want to get Tweets from New York City’s office of emergency management (@NotifyNYC). Just text ‘follow NotifyNYC’ to 40404 in the US.

The fast follower will not appear on your followers list, so now can I claim that there are another 500,000 users following me that Twitter doesn’t report on my profile?

 


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Twitter is #2 Search Engine

Reading tweets and stories that @Biz reported that Twitter search is up 33% in a month (and it’s a month old data). So I started exploring related posts.

SearchEngineLand does a great job of analyzing it (using the month older data)

Twitter does 18 billion searches a month, working off the 600 million per day figure? Williams said the monthly figure is closer to 19 billion.

How’s that compare against the major search engines? Working off comScore figures from December 2009 for worldwide search queries, we have:

  • Google: 88 billion per month
  • Twitter: 19 billion per month
  • Yahoo: 9.4 billion per month
  • Bing: 4.1 billion per month

Where do you search?

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Does Twitter Want Us to Slow Down?

For the first time in many months, I’m seeing limits on how often I can get an app to update.

Twitter knows this.. as reported on Wired:

Twitter announced in June that it was halving the number of API calls for third-party applications from 350 to 175 an hour, and on Tuesday, third-party software makers like TweetDeck reported that the limit had fallen even further — to 75. That means that anyone following lots of people online, or who subscribes to someone as prolific as Roger Ebert (oddly, a Twitter master) can’t reload the stream of messages.

It’s all for the good of the overtaxed service, according to Twitter’s Carolyn Penner.

The reality is that we are facing record traffic, and changes like this make us better equipped to handle it and increase stability and reliability. By controlling the rate of traffic, we’re limiting the number of requests per client for all clients, including Twitter for iPhone and m.twitter.com. What is being limited are read requests — for example, requests for profiles or user timelines. We are not limiting the number of Tweets sent. So, Tweets still go through. Read More

I tweet as often and stay connected to Twitter with multiple devices all day long.. and so far, the only issue I’ve seen is phone apps not behaving quite right under heavy use… but here’s what I have done when up against API limits before:

  1. Use web based apps.. Many of the big apps now take the “fire hose” (all tweets) and then let you access from multiple machines or whatever you need on their terms.
  2. Limit how many lists you have open. Every search can use up API calls. Shutting down a few till you need them will help.
  3. Don’t run apps on more than one machine at a time. Sorry, your phone counts as a machine

When all else fails, go to the web site.. it’s going to be up, fast and complete most of the time and does not use API calls. My preference is to check in a few times a day on Twitter. I can’t tell you how many times this has got me information that an app can’t, and it’s always faster (at least for what it does)

What’s your experience? Have you noticed any of the half-speed problems. Share your experiences, comments and suggestions for faster Twitter here.

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How to Buy a Promoted Tweet

Here’s a video showing how Promoted Tweets works on Twitter

We’ve been saying that this sort of advertising will change the way companies market.. just as PPC (PayPerClick) and Internet Analytics (knowing what works) have changed promotion in the past decade.

How will you use promoted tweets?

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Twitter Helps Your Website Visitors Stick Around Longer

Twitter @Anywhere launched this week to allow any web site to use Twitter connections, tweets from your site and much of the functionality of Twitter right on your page.

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@Anywhere will let you add more Twitter services to your page just by pasting in a simple bit of code. Users that tweet from your site bring more readers, users that interact without leaving your site stay longer, read more and feel more attached to your brand.

At the Chirpy developers conference, Twitter reveled that most of the tweet and traffic on Twitter are from 3rd parties and they are focused on developing easier ways to for the general public to use Twitter.

Other recent reports show that the majority of people signing up for Twitter hardly ever use the social media platform. There’s lot of way Twitter can grow even faster than just adding hundreds of thousands of new users each day.

One of the best ideas is allowing Twitter use @anywhere.

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There’s a New Twitter Coming

Watch for a new Twitter interface coming in a couple of days.

Here’s the latest from TechCrunch

Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets

Earlier this evening, we broke the news that Twitter was about to launch its new ad platform. The news has just been confirmed: moments ago, the New York Times published a report detailing the new platform, which is officially being called “Promoted Tweets”.

Update: AdAge has published a report as well.

Here are the details outlined in the articles:

  • As we previously described, the new system serves up ads based on keywords in Twitter search queries.
  • Promoted Tweets will appear at the top of the search results page, with small text indicating they were sponsored. The Times piece notes that companies could use this to combat negative tweets (they can place a positive tweet at the top of the page)
  • A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it.
  • One ad will be shown at a time

  • Initial ad partners include Best Buy, Virgin America, Starbucks, and Bravo
  • Advertisers will be paying on a CPM basis initially, with plans to adjust the model once Twitter can better gauge how people are engaging with Promoted Tweet

Read the full story on TechCrunch and follow @Scolbeizer for updates

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Twitter Intros New Channel for TV and Web (#NAB)

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Twitter is everywhere… even at the old school media show by the National Association of Broadcasters #NAB show here in in Las Vegas this week.

Special Twitter media stories blog has some great case studies and links.

I’ll be covering Social Media, Twitter, Entertainment and Broadcasting from the show this week on this blog, my blog and my best seller book authors blog.

And of course on Twitter

My session is Tuesday Afternoon at 5pm. A complete rundown of Destination Broadband Theater in the Las Vegas Convention Center by Parnassus Group. I’ll be talking about the importance of listening and reciprocity in social media during the Twitter NAB

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Can Twitter Grow Faster?

Twitter’s announcement of @anywhere signal where they are headed. Out to take over the web. Already on our phones, computers and in our hearts.. how much more Twitter do we want.

Quite a bit, actually. The majority of Twitter users are not using Twitter much, and the majority of web sites and computer users haven’t even adopted Twitter. (Seems unfathomable, but there are many who still say “I just don’t get it”

Some good information out on that today. @Mashable has 5 Twitter Trends to Follow and  Twitter itself is advertising this conference for developers

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Now, I just need to find a way to monetize my Elizabeth Potts Weinstein is Annoying page (follow @ElizabethPW and you’ll see she is not)

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What’s Twitter Planning? Ask @ev

As expected, Twitter is a SXSW this week and @ev has spoken.

Big news is the many blogs and web sites that will be adding the @anywhere platform to allow people to interact without switching to Twitter.

As a Twitter author, I have several apps and windows open at any time and all sorts of plug ins and extensions to share content and comment at every chance I get. I teach this in every class and most every interview. the Twitter Revolution is CONVERSATION.

Great to get this from the big guy himself.. here’s a clip from our friend @WayneSutton showing a conversation with @ev at #SXSW

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