Coach Deb Talks Twitter

In the video below, Coach Deb Micek (@CoachDeb) is interviewed by copywriter and social media master Michael Stelzner (@mike_stelzner) about how you can attract followers who are truly interested in you and what you have to offer.  Take a peek…..

Did you enjoy that video? Please feel free to comment below!  We want to hear from you!

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Here’s a video showing how Promoted Tweets works on Twitter

We’ve been saying that this sort of advertising will change the way companies market.. just as PPC (PayPerClick) and Internet Analytics (knowing what works) have changed promotion in the past decade.

How will you use promoted tweets?

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Twitter’s announcement of @anywhere signal where they are headed. Out to take over the web. Already on our phones, computers and in our hearts.. how much more Twitter do we want.

Quite a bit, actually. The majority of Twitter users are not using Twitter much, and the majority of web sites and computer users haven’t even adopted Twitter. (Seems unfathomable, but there are many who still say “I just don’t get it”

Some good information out on that today. @Mashable has 5 Twitter Trends to Follow and  Twitter itself is advertising this conference for developers

Now, I just need to find a way to monetize my Elizabeth Potts Weinstein is Annoying page (follow @ElizabethPW and you’ll see she is not)

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Tonight on the Profitable Social Media show we address how geotags on Twitter, GPS in your phone, and a myriad of software apps coming out this year will revolutionize the way local businesses interact with customers.

@24k will be our special guest. You may recognize Chris as a past guest. He’s been very active in the Las Vegas scene and one of the most connected people here.

We’ll be talking about many of the ways that marketing is changing through local access and

location aware apps.

Other guest will be stopping by to share their views on video sharing for small business, and local community networks.

Have You Been Getting Local?

Share your best tips, success stories, and plans for adding location aware or localized marketing to your business. Comments and questions below will be reviewed and addressed  during tonight’s show.

Listen to the show here

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Tonight’s Twitter Radio will be full of ideas to help you build your network, add value to the connections with  your current friends, partners, customers and network to larger profits.

I’ve been producing TwitCastRadio for two years and now we’re moving into more “Profitable Social Media” show and interviews to help you market yourself, your business,  your books, and your network to profits.

As you know, it’s not about begging for a sale online.

@piblogger1

@WillieCrawford

I’ve asked two outstanding radio show marketers to join me and my co-host @EdLoveSumo for an hour of the latest tips and tricks and strategies to create real value for your listeners and subscribers, and grow  your network while finding the best leads for any business.

Today, your marketing has to be based on LISTEN and LOVE.. There are more potential customers around the world, connected online and waiting to do business than you’ll ever get to.

Stop pushing your product, learn to attract a steady flow of customers. Tune in tonight at 10pm Eastern, 7pm Pacific for PROFITABLE SOCIAL MEDIA radio.

 
@WarrenWhitlock

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I got an email this morning from a networking contact I met on LinkedIN.

He asked:

I have a question. Currently I have about 15k twitter followers adding about 250 per day, how the heck did you get to 50k+?  Have you been able to monetize your followers in anyway?  Connect in multiple ways?

That’s actually 3 questions.. so I thought I should answer them all here to help others who ask.

My reply:

Funny you asked about Twitter in an email after I reached out to you on Twitter yesterday with didn’t get a response there.

No worries. I’ve found it’s best to listen to my market wherever they want to talk and respond to help if I can.

I’d say you are in Stage 2 the Three Stages or Twitter Acceptance

Your question about monetizing was a dead giveaway.

I took a quick look at your profile and it’s obvious that you are trying to broadcast on Twitter. Not a single conversation on the first page.

The secret to Twitter (and marketing in the future) is to LISTEN and LOVE.

LISTEN: Read others Tweets. Learn what your market wants and get it for them.

LOVE: Respond to questions, refer people to resources.. especially ones that aren’t your own sales process and say thank you whenever you can.

Stage 3 conversations are where the fun lies. Have fun helping people and you will be attractive or “Follow Worthy” as we talk about in Twitter Revolution

You may be getting advice that some system will get you more followers and automate marketing on Twitter. Many of them don’t work, even the ones that do will make you look like a 20th century marketer and could get you labeled as a spammer. (read more on “Don’t Be THAT GUY at the Social Media Party” here)

The “followers” number posted on a profile is not the best indicator of whether someone is helping other. It is one indicator of activity. Other indicators would be

• The number of conversations you have
• The time you have recommended a good link that doesn’t point to a self serving sales page
• How often someone says “thanks for the help”
• The use of the retweet functions (RT) to share others tweets.

A few “famous off Twitter” people build up a following regardless of whether they engage the public. Most of use won’t see any value from Twitter until we engage in listening and love (caring).

“People don’t care how much you know until the know how much you care” — Stephen R Covey

There are many examples of sales through Twitter. Dell attributes $6.5 million to posting deals. Dell can do that, they are a multi billion dollar company.

Zappos is a better example of a company that gets “listen and love” The CEO tweets as @Zappos and most of the office staff does too. You may see a special offer, but mostly they are listening to their customers talk about shoes and joining conversations to add value, help and spread love and good energy.

The Secret of High Follower Counts

They don’t do much for click through results. More connection give you more opportunities to listen and love and more conversations result in real people, real relationships and real business. However, when I post a link with tracking data.. the results are about the same as when I had 1/10 the followers. Twitter is not a broadcast medium.

The revolution in sales and marketing is just starting. With the technology we have now, there is no reason to ever try to pitch someone that is not anxious to hear from you. Rather, we teach our clients monitor the Tweet stream for conversations and questions of those that are looking for a solution (Listen), then where appropriate, join in the conversation answer a question give advice without any expectation of making a sales pitch (LOVE).

You can focus on helping people in your target market, or just help in general. People will be attracted to you when you GIVE.. it’s the Law of Reciprocity (you can get anything you want if you help enough others get what they want).. we want to do business with givers.. people that we know, like and trust. Asking for a sale too soon kills that process. Fortunately, the technology today allows us to meet and network, get to know people and build a trust relationship fast.

A good salesman knows that marketing is a process and hones his skill. Today, the skill that we all need to learn is “listen and love” .. it’s a lot more fun than cold calling, much more productive and will transform us into better people.

Why waste time selling to someone that doesn’t want to buy.. there are millions looking for whatever you have.. just go help them!

Follow People Who Are Doing Social Media Right

My Twitter Radio show has guests with news and tips.. but our primary goal is to allow Twitter users to meet and mingle with leaders in social media.

This Friday’s show will feature @JayBerkowitz who wrote The 10 Golden Rules of Online Marketing. Join us live for Social Media Radio to chat with hosts, guest and others who are doing social media this way or listen to the Twitter Show on iTunes

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Want more people to interact with you on Twitter?

More readers for you blog?

Or maybe you just want to spread your message to the widest audience?

Here’s how: Give people what THEY want.

So many authors, blogger, entrepreneurs come to me asking “How do I get noticed?”

I tell them to do what I do… STOP trying to get and start giving.

This is not a sermon… it’s just good marketing. You will succeed when you find out what your audience wants and give it to them.

Want more Twitter followers. Be follow worthy. Be seen as someone who GIVES help, support and attention to others.

One great example of GIVING is my friend Azim Jamal. He and his co-author Harvey McKinnon wrote a book called The Power of Giving. They get attention from it, but gave all the royalties to charity.

When it came time to promote The Power of Giving paperback, they asked how they could reach more people with the message. The answer GIVE MORE. Azim went to a blogger convention and talked to bloggers about how they give. 50 interviews with bloggers that they could use freely.

NOT talking about Azim and his book.. it’s all about them. Here’s one with Big time blogger and NY TIMES best seller Chris Brogan (author of Trust Agents

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Last night Coach Deb was live with Mike Filsaime at the MarketingDotCom command center in Long Island, NY. In a fun and light “Friday Night Live” format Deb and Mike share a wealth of strategies and tips from successes achieved with Social Media.

Watch the replay now & learn:

• How to get hundreds of people to LIVE! off-line events using twitter and other Social Media

• Tips on hastags and FriendFeed

• How to get 23,000 visitors from Twitter

• Get a  sneak preview of the NEW New Media online marketing software & social site-building system — Quan$ite™

The first few minutes start out slowly as the crew gets things set up, but I promise you it’s worth the wait once Deb and Mike get rolling.

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When I talk to business people, I’m often asked “How to you make money on Twitter?”

It’s talked about so much that many are getting tired of hearing about adding followers, bots, spamming and grabbing traffic in a Twitter feed… but then, just as we think we got it figured out, another crop of newbies come through Stage Two and try out the same old tricks that never will work.

So.. Can you really make money fast using Twitter?

The short answer is YES. You just have to know the Secret to Selling on Twitter, which is simply STOP TRYING TO SELL STUFF ON TWITTER.

However, this does tell the full story. For that, we sought out to money making geniuses Robert G Allen (Nothing Down and Multiple Streams of Income) and Mark Victor Hansen (Chicken Soup for the Soul). Not only do the write best sellers like The One Minute Millionaire and their new book Cash in a Flash: Fast Money in Slow Times.. they provide an excellent example of the power of networking on Twitter.

Here’s how we’ve been networking on Twitter to get more business done:

In early 2008, I sent a tweet to @CoachDeb asking if she’d like to write a book about Twitter. You know the result.. Twitter Revolution.

Deb is working with @MarkVHansen and @BestSellerBob on their social media.. she brough them to Orange County where @EdLoveSumo met them and bought Cash in a Flash.

Ed told me about the networking event while we were planning future Twitter Radio Shows and so we asked them to be our guest on the Friday show.

I’ve known @MarkVHansen and @BestSellerBob for some time but missed the news of their book. My web of connections caught it for me. My network was working for me even when I didn’t know it

When I have a moment, and sometime when I don’t I look at my Twitter feed and find someone that need a hand, has a question or seems like a friendly person. I go to their blog or website, comment if I can, and tweet about them. Most of the time I do this without any idea where it is going. That’s the power of networking.

If you ever think that you’ve given all you can and wonder when the universe is going to pay you back, it’s time to GIVE MORE. When you do, there will always be good things coming your way.

But Remember… It doesn’t usually come in the way you have planned. Be in tune and grateful when you get rewarded, but better not to focus on it… I know, in tough times we all want to get Cash in a Flash.. that’s why we’re talking to Robert Allen and Mark Victor Hansen on the Twit Cast.

Listen to @warrenwhitlock on Blog Talk Radio

Join us at Friday night 9/17 at 10 PM Eastern, 7 PM Pacific by logging in here… then open another window and follow the #TCR Tweets on TweetChat. (this marvelous program will open a “room” where you can see all the tweets with that hashtag and automatically add #TCR at the end of every tweet)

Please share this post and our special show with your friends. Include #TCR when you talk about TwitCastRadio.com so we all can see it in the chat.

If you have a question for our quests, Tweet it on TweetChat, Send an @WarrenWhitlock or @EdLovesSumo tweet or post a comment below. I love to read comments and continue the discussion.

Twitter make everything faster.. friendships, networking and CASH.. in a flash.

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I’m speaking in Santa Clara this weekend at the Internet Income Summit You may still be able to get a ticket at the IIS Website. Click here for tickets, or to download the 5 FREE pre seminar training sessions.

I will be there all weekend, tweeting with the hasttag #iis09. I would love to meet you too.

THURSDAY 8/13 is a TWEET UP with @BenMack. Everyone one is welcome. #iis09 attendees or not. Come on by FREE.

6pm => Branding Fast Start with Dr. Ben Mack
8pm => Tweet-up with #iis09
9pm => How to use the Carnegie Mastermind construct

FRIDAY 8/14 at 7 PM local time is my live Twitter Radio Show TwitCastRadio.com Come to the Marriott to tweet up, or listen online.

Directions to the hotel and details of the conference are on the event site

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