Once again, the numbers show fast growth, but show that we are just getting started in this Twitter revolution.
While the majority of people in the US know about Twitter, there is room for enormous growth both in the adotpi0n of Twitter, and actual use.
Watch “Twitter Usage in America 2010” video from Edison Research:
Highlights of the study include:
- Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
- Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
- Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
- 51% of active Twitter users follow companies, brands or products on social networks
The best idea from this came at the end of the video.. a bit of a rant from @webby2001 on how the focus of Twitter apps and training have been on using Twitter and getting a message out… and that the future would be revealed as to how Twitter can improve our lives.
The study did conclude that most Twitter users are not tweeting… just lurking. I think there’s a flaw there.
What do you think?
Will Twitter be used as much as Facebook?
Can Twitter make your life better?
I’ll be watching for your comments here.
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