Here’s a video showing how Promoted Tweets works on Twitter

We’ve been saying that this sort of advertising will change the way companies market.. just as PPC (PayPerClick) and Internet Analytics (knowing what works) have changed promotion in the past decade.

How will you use promoted tweets?

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Twitter @Anywhere launched this week to allow any web site to use Twitter connections, tweets from your site and much of the functionality of Twitter right on your page.

@Anywhere will let you add more Twitter services to your page just by pasting in a simple bit of code. Users that tweet from your site bring more readers, users that interact without leaving your site stay longer, read more and feel more attached to your brand.

At the Chirpy developers conference, Twitter reveled that most of the tweet and traffic on Twitter are from 3rd parties and they are focused on developing easier ways to for the general public to use Twitter.

Other recent reports show that the majority of people signing up for Twitter hardly ever use the social media platform. There’s lot of way Twitter can grow even faster than just adding hundreds of thousands of new users each day.

One of the best ideas is allowing Twitter use @anywhere.

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@Biz reveals the current number of Twitter users to be 105,779,710

Of course, that number has changed.. Twitter adds about 300,000 user each day.

For more on Twitter CHIRP conference click here

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The Webmaster World conventions are some of the most fantastic opportunities to network and tweet up. The name come from “Conference at a Pub” and while there are educational sessions, the parties and lobby conversations are about the best up there.

Our friend @unmarketing gave the keynote at the Dallas #PubCon. Another friend, @bMassey drew this cool Mindmap. (both are must follows)

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Watch for a new Twitter interface coming in a couple of days.

Here’s the latest from TechCrunch

Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets

Earlier this evening, we broke the news that Twitter was about to launch its new ad platform. The news has just been confirmed: moments ago, the New York Times published a report detailing the new platform, which is officially being called “Promoted Tweets”.

Update: AdAge has published a report as well.

Here are the details outlined in the articles:

• As we previously described, the new system serves up ads based on keywords in Twitter search queries.
• Promoted Tweets will appear at the top of the search results page, with small text indicating they were sponsored. The Times piece notes that companies could use this to combat negative tweets (they can place a positive tweet at the top of the page)
• A Promoted Tweet isn’t guaranteed to stay afloat for a long time — if the tweet isn’t tracking well in terms of replies, clicks, and a number of other metrics Twitter is calling “resonance”, it will be pulled, and the advertiser won’t pay for it.
• One ad will be shown at a time

  

• Initial ad partners include Best Buy, Virgin America, Starbucks, and Bravo
• Advertisers will be paying on a CPM basis initially, with plans to adjust the model once Twitter can better gauge how people are engaging with Promoted Tweet

Read the full story on TechCrunch and follow @Scolbeizer for updates

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Twitter is everywhere… even at the old school media show by the National Association of Broadcasters #NAB show here in in Las Vegas this week.

Special Twitter media stories blog has some great case studies and links.

I’ll be covering Social Media, Twitter, Entertainment and Broadcasting from the show this week on this blog, my blog and my best seller book authors blog.

And of course on Twitter

My session is Tuesday Afternoon at 5pm. A complete rundown of Destination Broadband Theater in the Las Vegas Convention Center by Parnassus Group. I’ll be talking about the importance of listening and reciprocity in social media during the Twitter NAB

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NOTE: Our radio show “Profitable Social Media” special episode called “How to Write a Book that Sells” Listen to the on demand episode on BlogTalkRadio

When I started on Twitter, I reached out to people by finding a person in a conversation with my friends and then clicking on the follow button.

That never seemed like enough.. almost immediately I decided to go one step further.

The get to know a new twitter friend process goes like this:

1. Click on the name of a person I don’t know from an interesting thread
2. Read their profile page and look for a  link to their blog or anything that they care about
3. Read till I find something interesting, copy the URL and Tweet about it
4. Include the @ handle at the end saying “thanks” and then the handle
5. Leave a comment if possible on the person’s blog

It wasn’t always blogs, but in the early days, I was there to connect with bloggers, so that was my favorite. I also connected on Facebook or LinkedIn when I could.

It didn’t take long and I had tweets thanking me. Even when I didn’t, I felt great sharing new finds with my friends.

Interspersed with this, and the conversations I had, I’d  often say “Follow @coachdeb. She’s cool” or something like that  (NOTE: that’s pretty close to the first tweet between my future co-author and I).

In January 2009, @micah noticed how many people weren’t spotlighting other like this and suggested we tell others about our friend on Friday. The #FollowFriday (also called #FF for short) hashtag and phenomena was born.

While I often quipped how this was what I did everyday.. I thought it was great that we were sharing that ethos with all the new people coming on Twitter. Trouble was, pretty soon it got very hard to see messages through all the #FollowFriday

In Fall 2009, Twitter added LISTS and @Scobleizer suggested we put our “Tweeps to follow” on lists. I tweeted this several times, and noticed that the fad has died down some, but every Friday, we see plenty of  the tags.

No one wants to complain about the clutter. After all, each tweet is an endorsement. I sincerely appreciate all the people who take time to tell other about me.

An even better alternative…

“Use Follow Friday to Get More Blog Traffic”

In an excellent post today, @ChrisBrogan share an idea that you see used on this post. He suggests that instead of #FollowFriday list tweets, we take a few minutes to write about the people we are suggesting in a blog post, and then tweet the link.

@coachdeb and I saw bloggers talking about bloggers and it was a staple here back in 2008. When I saw @ChrisBrogan’s post, I dropped what I was doing and wrote this article.

I like the style Chris used to with a list and reasons to follow. I like bullet points and numbered lists because they are easy to read and people reading tend to use them as a checklist and are more apt to follow up.

My own style is usually more narrative. So you are seeing my list as I tell this story.

Please, if you haven’t already.. GO BACK and follow all the  people in this list. While you’re at it, try the process I described above.. leave a comment, say something nice, be creative and get in a conversation.

Then, use this on your own blog. Write up who you would like to recommend, and tweet about it.

Extra credit. Pus a Twitter friend and brief description as a COMMENT here. I usually don’t recommend putting URL’s in comments (the exception being when the blogger asks for them) … but TODAY, I WANT YOUR URL COMMENTS.

Tweet about this post so others can try this.

And by the say.. this method isn’t just for Fridays… it works everyday, and works better the more you do it..

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I’m sure there will be some discussion on whether tweets you can smell are a good thing to hope for in the future… but one smell I always like to find is fresh baked goods

Until Twittaroma arrives, the next best thing is BakerTweet

As we research how the socialization of local, location aware apps and Twitter with geotags is affecting local business, @24k and I have found many interesting uses.

What would you like to see to allow your favorite business to tweet more? (comment below)

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Tonight on Profitable Social Media radio it open call time.

We want you to call in with your story of profitable social media.

Did your Blog bring you a new client?

Did you meet a new partner on Twitter?

Are your customers happy to be able to talk to you online?

What’s you story?

Listen to ProfitableSocialMedia radio here

PS. Have you see our page on Facebook

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