Last Friday, I flew down to Los Angeles to be on a talk radio show about Twitter.
Most of the time I call in to radio shows, but the offer was for a studio show, so said yes.
The show ended up being at the same time as TwitCastRadio, my own Twitter radio show, so I contacted the producer and told them I’d simulcast my show via phone from their studio.
The show went well but the simulcast failed. So I got the link for their show and posted it for this weeks TwitCastRadio.
On Saturday, they started sharing the link I used to them. Sunday I was out, but saw that there were a lot of mentions of the show link in my stream. I thought “Boy, these guys are popular”
Unfortunatly, it was a plot to use my name and the show to promote themselves. By Monday, I had to contact them and ask them to stop using my name. The links and use of my Twitter handle continued so I contacted the show host, the contact that got me to go and a few of the tweeps who were complaining that I might be a spammer.
As any regular reader would know. I’m not a spammer. I teach against the use of bots to post and anything that has a repeated message. Even if you are saying nice things about me.. it’s just not right.
My name has been dropped, so my followers are spared any furuther tweets. However, the host of the show has not changed his ways so I need to cancel the replay of his show and will instead air an episode that talks about how easy it is to look like a bad apple in social media.
Anyone can get caught it this. United Airlines just got a taste of it last week and we all know stories of companies large and small who end up looking bad, regardless of intentions.
The answer: Tell the truth and be transparent. I was wrong to trust this guy and while I did nothing wrong by appearing on his radio program, I could have stopped the links early. I’ll claim it’s becuase I’m a nice guy, but that’s no excuse.
When you make a mistake, take the heat, admit you did wrong and move on. While the public does like to see someone fall, they like it even better when there is a redemption.
Well.. here’s mine. If you saw all those tweets, I apologize. I’ll try to watch closer and prevent this in the futuer. Hopefully, this post will help clear the air and help other learn from my mistake.
What say you? Am I doing it right? What else would you do? Share your thoughts, stories or comments here.
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